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Tropical Tile Match

Only 3 Matches to Win — Tile Match Playable

A beach-themed tile-match playable: an 'only 3 matches to win' hook, a tutorial hand on the first tile, three satisfying matches, a board-clear win and the end card. One self-contained 1.8 MB file.

Game
Tropical Tile Match
Client
Independent project
Creative type
Playable Ad
Year
2026
HTML5Tile MatchCustom Build

Challenge

Tile-match is a crowded genre. The playable had to deliver the core satisfaction — collect three, clear them — in a few seconds, with no reading.

Creative direction

Promise a quick win up front ('only 3 matches to win'), then let a guided hand lead the first tap so every next tap feels like the player's own success.

Execution

  1. 01Designed the beach art set, tiles, HUD, boosters and end card.
  2. 02Built the playable as one self-contained HTML file with every asset embedded — no network requests.
  3. 03Escalated the feedback across the three matches (Nice, Great, Amazing) before the board-clear victory.
  4. 04Tested portrait, landscape and square layouts, with sound starting on first tap.
  5. 05Wired the CTA to the standard ad-network calls (Meta, AppLovin, Unity, ironSource and more).

Creative goal

Get a first-time player from hook to a satisfying win in five taps.

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