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Royal Kingdom

King's Nightmare — Match-3 Rescue Playable

A 'harder than you think' rescue playable: match tiles to power up the king before the trap closes, with a guided first move and a live progress counter.

Game
Royal Kingdom
Client
Independent project
Creative type
Playable Ad
Year
2026
HTML5Match-3Playable

Challenge

The rescue scenario is the category's strongest hook, but it only lands if the player feels the pressure within the first seconds.

Creative direction

Put the threat and the board on one screen: the king and the closing trap on top, the match-3 board directly below, so every match visibly changes the outcome.

Execution

  1. 01Built the rescue scene and match-3 board as one portrait layout.
  2. 02Added a guided-hand first move so the mechanic is clear without text.
  3. 03Added a strength meter and a cleared-tiles counter as instant feedback.

Creative goal

Turn the rescue fail-state into an interaction the player wants to win.

More work

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