Skip to content
All work

Punko

Deck-Build Survival — Background Iteration

A pixel-art survival gameplay creative with a card-pick decision up front — this cut is the red-background iteration of the winning structure.

Game
Punko
Client
Independent project
Creative type
Gameplay Iteration
Year
2026
GameplayIterationsPixel Art

Challenge

The game has two hooks — deck-building choice and bullet-heaven chaos — and the creative needed to show both in 30 seconds.

Creative direction

Open on the card choice so the viewer makes a decision, then pay it off with escalating combat and a boss.

Execution

  1. 01Captured gameplay with a guided-hand card pick as the opener.
  2. 02Escalated wave density toward a boss encounter for the payoff.
  3. 03Produced the background-colour iteration to test visual contrast in feed.

Creative goal

Test whether a colour-contrast iteration lifts attention on the same structure.

More work

View all
Harvest King — Street Interview UGC ConceptHarvest KingStreet Interview UGC ConceptFight for America — Three Hooks, One Map BattleFight for AmericaThree Hooks, One Map BattleBlack — Lock In Your Setup — Motion TypographyBlackLock In Your Setup — Motion Typography

Have a game? Let's make players want to try it.

Start a Project