Three Hooks, One Map Battle

Crowd-battle gameplay looks similar across the category. The opener had to give the viewer a reason to care about the map before the armies collide.

Test three angles on the same gameplay: a breaking-news report, a cinematic patriotic scene, and a gameplay-first weapon unlock. The battle section stays the same so the hooks can be compared fairly.

1. 01Produced a news-studio opener and a cinematic opener with AI-assisted imagery, plus a gameplay-first opener built on the weapon-unlock moment.
2. 02Captured gameplay of the army capturing territory state by state.
3. 03Kept the gameplay section consistent across the cuts so only the hook changes.
4. 04Closed on a Fight for America end card with the store CTA.

Test which opener holds attention best on the same gameplay — story-led or gameplay-first.