Skip to content
All work

Harvest King

Street Interview UGC Concept

A street-interview UGC concept for a casual farming game: vox-pop openers cut straight into the wheel-planting mechanic, plus two alternative animated hooks built from the same gameplay. Four cuts, one concept.

Game
Harvest King
Client
Homa
Creative type
UGC Video Creative
Year
2026
UGCAI CreativeIterations

Challenge

Farming-sim gameplay alone rarely stops the scroll. The creative needed a human opener that earns three seconds before the mechanic is shown.

Creative direction

Street-interview format: an interviewer asks strangers about growing food, the answers cut into the game's spin-and-plant board so the mechanic lands while the conversation is still going.

Execution

  1. 01Scripted a set of interview questions that lead naturally into the game's core action.
  2. 02Produced UGC-style interview footage and AI-assisted comedic b-roll (the giant-spider tomato patch) to keep the pacing playful.
  3. 03Captured clean gameplay of the wheel mechanic with on-screen captions for silent playback.
  4. 04Cut four variations with different openers and gameplay orders from the same material.

Variations

Interview opener AInterview opener BAnimated farmer hookTomato vs spider hook

Creative goal

Give the UA team a human-led hook family that can be re-cut with new questions without a new shoot.

More work

View all
Fight for America — Three Hooks, One Map BattleFight for AmericaThree Hooks, One Map BattleBlack — Lock In Your Setup — Motion TypographyBlackLock In Your Setup — Motion TypographySlam Clash — The Missing Cap — Nostalgia HookSlam ClashThe Missing Cap — Nostalgia Hook

Have a game? Let's make players want to try it.

Start a Project