Lock In Your Setup — Motion Typography

Shooter gameplay looks like every other shooter in the feed. The creative needed a visual rhythm that stands out without hiding the game.

Alternate hard-cut colour cards with gameplay beats, so every line of copy lands on a colour and every proof point lands on the game.

1. 01Designed a three-colour type system that matches the game's UI accents.
2. 02Timed cuts to the beat so the video reads as one continuous punch.
3. 03Used loadout and skin moments as the visual reward between text cards.

Give a shooter a distinct, scroll-stopping rhythm in the feed.